Milwaukee’s Supermodel

Most may have heard about Martin Tullgren and his sons, the family of early 20th century architects who made an impact on the landscape of the city. They are well know for a variety of incredibly decorative masterpieces such as the Watts Building at the northwest corner of Mason & Jefferson and the Bertelson Building on Prospect & Windsor Place. The two sons who took over the business when their father Martin died in 1922 were Herbert and Minard. Minard died scant years later in 1928 at the age of 41 of a heart attack leaving behind a wife and two young sons and two much younger daughters.

His oldest daughter, Barbara was only four at his death but grew up to be a beautiful young woman of 17 in 1941. She entered and won a statewide beauty contest for the American Legion where she won in a pool of 50 contestants. She became the queen and official hostess when the American Legion had their national convention here in September of that year. After graduating from Shorewood High School she studied for a time at Layton School of Art in fashion design before her big break came.

In March 1943, her mother persuaded her to enter a contest at the Riverside theater to select an entrant most closely resembling a Powers model, the largest model agency in the country located in New York. Of course she easily won against 69 other contestants and won a trip to New York to meet with John Powers. She set out for the big apple with her aunt as chaperone but once there she at once was brought to the headquarters of the agency where she met John Powers. When he set eyes on her he exclaimed, “My God, where did you come from? So you want to stay in New York?”, and her career was launched. Within a week she was modeling for Vogue and meeting celebrities and Hollywood stars. Her rise was so quick it was like a fairy tale.

Tullgren

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